Stella Zeng

Product designer, systems thinker, and maker.

I specializing in AI-powered products across ToC, ToB, and SaaS. Currently exploring how AI can turn complex workflows into simple, confident decisions. Over the past 5 years, I’ve shipped end-to-end experiences through close partnership with engineering teams.

I thrive in spaces without playbooks—where creative thinking and fast learning matter most. I'm happiest helping teams navigate ambiguity, find their rhythm, and ship things we're proud to put our names on.

Stella Zeng

Product designer, systems thinker, and maker.

I specializing in AI-powered products across ToC, ToB, and SaaS. Currently exploring how AI can turn complex workflows into simple, confident decisions. Over the past 5 years, I’ve shipped end-to-end experiences through close partnership with engineering teams.

I thrive in spaces without playbooks—where creative thinking and fast learning matter most. I'm happiest helping teams navigate ambiguity, find their rhythm, and ship things we're proud to put our names on.

About me
Fast Iteration

I’m a firm believer that the best ideas start from hands. For me, nothing beats the speed of a marker and a sheet of A4 paper to navigate complex problems. This "messy" phase is my favorite part of design—it’s where I can explore dozens of concepts and nail down the logic before I ever touch a pixel.

Collaboration

Design is better when it's done in the open. I treat my Figma files as a collaborative playground, not a private silo. Whether it’s brainstorming with PMs or streamlining handoffs with engineers, I prioritize real-time feedback and clear documentation to make sure we’re all building the same vision together.

Beyond the Pixels

When I’m not designing interfaces, I’m designing experiences as an event planner. I apply the same UX mindset to physical spaces—mapping out "user flows" through a venue and obsessing over the tiny details that make a night feel seamless. It’s where my love for systematic organization, high-end aesthetics, and a good party all come together.

Work
  • Product Designer

    Current

    2025 - Now

    VSDesign

    San Francisco

    Led product design of Casehero.ai and delivered end-to-end workflows with fast design–build cycles that accelerated early customer onboarding.

  • Product Designer

    2024-2025

    Up Studio

    San Francisco

    Product Designer embedded with AI startups, where I launched high-impact mobile experiences like OpusClip and led the award-winning redesign of Captify’s assistive smart glasses.

  • Spatial Experience Designer

    2021 - 2024

    SWA Group

    Sausalito

    Senior designer specialized in the flow and experience of 3D environments for luxury resorts and public spaces worldwide.

  • Freelance Product Designer

    2021 - 2024

    Freelance

    Remote

    Designed and shipped 10+ web/mobile MVPs for early-stage teams, leading products from initial concept through successful launch.

Education
Education
  • Rhode Island School of Design

    2017 - 2020

    Master of Design

    Providence, RI